Coming soon to iOS & Android

See the next version of you.

Your AI glow-up coach. Scan your face, see a personalized preview of your New You, and get one focused step to try this week — calibrated to your features, your style, your timeline.

No selfies stored. Free to try. Pro at $9.99/mo.

A calm, considered portrait — the UpNew aesthetic
The reveal

A glow-up you can actually picture.

Most advice tells you what to do. UpNew shows you the destination — a personalized AI rendering of the next version of you, calibrated to your face shape, skin condition, and hair texture.

Drag either slider to meet the next version. Same person, focused steps.

Before After
Now
New You
Her — skin clarity, hair shape, brow grooming
Before After
Now
New You
Him — fresh cut, beard line, skin clarity
How it works

Three steps. Ninety seconds.

01

Scan your face

One selfie in good light. We score eight features privately — skin clarity, symmetry, eye area, glow, more — and read the underlying attributes.

02

See your New You

Get a personalized AI preview of the next version of you in your chosen style — clean-minimal, editorial-bold, or warm-evening — built around the features in your photo.

03

One focused step

Each week we pick the single highest-leverage thing — a haircut to ask for, a serum to try, a sleep tweak — calibrated to your scan and the look you're aiming for.

What you get

A coach, not a content feed.

Honest readout

Eight calibrated sub-scores, not a viral "rate me." Built on Claude's vision model with the same scoring rubric every time.

Multi-style restyle

Three takes on your New You per scan. Drag the slider, share the one you love, regenerate variants daily.

What to ask for

Hair instructions in centimetres. Skin product names you can actually buy. Beard angles you can show a barber.

Weekly focus

One thing per week, not twenty. We track which step you're on and route the next based on what moved your scores.

Trends over time

Every scan goes on your private timeline. See clarity, symmetry, and glow trend across months — not just one screenshot.

Private by default

Selfies are not persisted server-side. No social feed, no leaderboard, no public profile. Yours, full stop.

Inside the readout

The detail that actually changes things.

  • "Ask your barber for a low skin fade starting at about 2 cm above the ear, blending into a number 3 on the sides."
  • "Finish with a matte clay (like Hanz de Fuko Quicksand) — pea-sized, through slightly damp hair."
  • "Set the neck line one finger-width above the Adam's apple. Trim the beard body to 7–8 mm on a number 2.5 guard."
  • "Niacinamide 5% (like The Ordinary) every night for the next six weeks. Track texture and post-acne marks weekly."
UpNew on a phone, in your hand
Pricing

Try it free. Go Pro when you're ready.

Free

$0 forever
  • One scan, eight scores
  • A teaser New You preview
  • Two free weekly steps
  • Private by default
Join the waitlist

Pro

$9.99 /month
  • Everything in Free
  • Full multi-style New You renderings
  • Full weekly readout — hair, skin, grooming
  • Trends timeline across months
  • Daily restyle re-rolls
Get early access →
FAQ

Things people ask first.

Is this a "rate me" app?

No. UpNew gives you eight cosmetic sub-scores you can track over time — clarity, texture, hydration, evenness, glow, eye area, symmetry. The number isn't the product; the trajectory is. There's no leaderboard and no social feed.

What happens to my selfies?

Selfies are sent to the analysis backend, scored, then dropped. We don't store the photo server-side; the scored result lives on your device. The "New You" rendering you generate is cached so you can come back to it, and you can delete it at any time.

Is the "New You" preview real?

It's an AI illustration calibrated to the features in your photo — face shape, skin condition, hair texture — not a prediction. We label every render with "AI illustration — not a prediction" because that's the honest framing.

How is this different from a beauty filter?

Filters distort the photo you took. UpNew gives you a destination — what a focused haircut, skin routine, or grooming tweak could look like — plus the actual instructions to get there. The work happens off-screen.

Will it work on every face?

It's calibrated for any adult face. The recommendations are gender-aware and adapt to your features. If a recommendation feels off, regenerate the variant — you have daily re-rolls on Pro.

When does the app launch?

iOS and Android. Waitlist users get early access first. Join the list and we'll email when TestFlight invites go out.

Meet the next version of you.

Join the waitlist. Early access goes out before the public launch.

Join the waitlist →

[email protected] · no spam, one email when we ship